Ahead of launch, we got people excited through a series of teasers that showed the Galaxy Z Flip’s groundbreaking shape and functionalities without showing it.
The next big thing is small. #ChangeTheShapeOfTheFuture
Fits in where it shouldn’t. #ChangeTheShapeOfTheFuture
A whole new perspective. #ChangeTheShapeOfTheFuture
Then, instead of pulling the canvas off at Samsung’s annual Unpacked event, we did it at the Oscars, in front of 23.6 million members of our target audience.
Our out of home built on the launch, changing the way Samsung advertises their products by positioning the Z Flip as a fashion-forward statement piece.
The Intro Film playfully silenced the critics, answering their questions before they could ask.